Local Food Farmer of the Year

Sponsored by Asda

Ian Jalland, Leicestershire

• Ian opened Brockleby's farm shop in 2005 as a showcase for regionally-produced food and drink. Famed for its hand-made Melton Mowbray pork pies, the shop also sells meat from Ian's flock of 600 Hebridean sheep

Steve & Heather Tucker, Somerset

• A downturn in the pig industry in the 1990's was the catalyst for Steve and Heather to establish White Row Farm shop. Since opening, it has grown significantly, but the pair still aim to produce as much as possible of what they sell

Roland Watkins, Carmarthenshire

• Roland regards the recent opening of Cwmcerrig farm shop & grill as the next step in creating a profitable future for the 100ha family beef and sheep farm. It promises visitors a "traditional Welsh shopping experience with a modern twist"